A website creates an ease of accessible information which can ultimately result in new customer generation. As a simple test to ask yourself, "where do I look when I need information on something?". The most common answer will be the internet. A responsive website not only ensures you have a brand presence online but it is an immediate way to offer value to a prospective client. If your website is user friendly, your chances of engaging your potential audience increases ten fold. One thing is clear, a website needs to look good! A website design that doesn't sacrifice aesthetics for usability gives you the best of both worlds.
A responsive website design portrays a professional aspect of your business. It also signifies that you are up to date with the digital world, something that is an ever increasing factor in business operations.
A quality website includes SEO and a "home-base" so to speak for all your social media content. Maintaining an up to date website ensures you are found in the search engines, your users can easily navigate and find what they are looking for and as a result, you generate more business!
What this means is that once your website is set up and optimised, potential clients will find you, so it takes the leg work out of advertising without sacrificing anything, giving you more time to focus on other matters, or even other advertising methods.