What we did
PanXpan engaged Inty to help them improve the organic search performance of their website.
Straight away we identified some major technical issues on the website, which lead us into running a technical audit as an initial project.
As with any SEO technical audit, the key objective is to identify technical issues that are inhibiting the websites’ ability to rank in search results.
The technical audit
Our analysis showed that the panxpan.com website, as it stood, had a number of technical issues affecting it.
Here is an overview of the challenges faced and the impact of implementing our technical SEO recommendations.
In the end, Inty provided PanXpan with extensive documentation on 23 different technical issues. This was presented in a series of segmented Google docs & Google sheets, with a final priority & impact score assigned.
251% increase in indexation coverage
Keyword coverage uplift of 26 .7%
Click increase of 8.75% quarter on quarter post technical audit
Impression increase of 16.3% quarter on quarter post technical audit
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