Responsive website design ensures your website visitors can access your website on any device, be it a desktop computer, mobile phone or an iPad. The term “responsive” is used because your website must have the ability to adapt to the requirements of different technologies. As an example, an unresponsive website will mean that whilst it is accessible and usable on your desktop computer, it will not adjust for a mobile device. As such, you may loose out on customers as the site is simply unusable on their phone.
As you can see in the image above, the design of the website changes accordingly to the device that is accessing it. In light of recent changes to Google’s algorithms, responsive design has become an important factor in SEO. As ultimately, SEO is all about giving the user what they are searching for. So being able to display your content on multiple platforms with no extra effort is very important.
At the end of the day, responsive website design is imperative as it ensures your site layout can adapt to a range of view environments.