To improve the online presence of your business in local search?
Analytics & rank tracking of local keywords?
Insight into what your local competition is doing well?
The aim of local SEO is to capture local search intent. To do this, there are a range of optimisations that can be done for local businesses.
Here is what those look like:
Building citations with consistent NAP (name, address, phone number) is key to improving your local keyword ranks
GMB gets your business on Google Maps, the bread and butter of local SEO. There is a lot to optimise here and a lot to be done ongoing.
Improve your keyword ranks by meeting local search intent with locally optimised content
Technical optimisations will improve your SEO as a whole. However, there are some specifics to take local SEO further
Discover what local customers are searching for, where the volume is and then capture that on your website
Much like the technical side, link building will improve your site as a whole. Local SEO linking building is abit more nuanced
A local SEO strategy is a core aspect of many digital marketing campaigns, whether it be for small businesses or large, multi-national businesses.
This is because local search is a powerful medium for generating highly targeted leads. Here is a bit about what you can expect from local SEO.
The foundational local SEO tasks will ensure your business can be found online via Google search and other search engines.
Local leads are highly targeted. As a result, what we typically see is that website conversion rates on local queries are high.
Search volume is a proxy for demand. Through local keyword research Inty will identify local ranking opportunities to help grow your business.
Investing in local search optimisation means your business will be well positioned to capture growing local searches and demand.
A few quick local SEO FAQs to answer some common questions we receive.
Essentially, local SEO is a cost effective marketing solution that helps potential customers find your business online.
It centres around providing relevant results to users based on their location.
This is done via a combination of:
– Keyword research to discover local search terms and where the local demand is
– Website optimisations to target that local intent
– Off-site optimisations to improve your website authority
Everyone! Seriously, it is a strategy that should be a part of all online marketing campaigns.
For small business in particular however, local SEO can be a quick and easy way to enter the market.
Without it, the chances of your business being found online in local search results are slim.
Couple this with the sharp rise in “near me” search queries in the past few years.
If you’re not setup to be found, a competitor will take that space.
Like any SEO question about time frames, the answer really is “it depends”.
Local SEO can be segmented into several key aspects that vary in time frames:
– The quick: Foundational tasks, i,e: Creating your listings, organisational schema
– The medium: Keyword research, optimising existing content
– The long: Technical SEO, new content
Essentially, it’s quick to start with local SEO, but like anything to do with SEO, it’s all about the long game
Want to learn more about local SEO and how it can benefit your business?
We wrote an in-depth guide on local SEO, covering everything from the basic setup to some advanced tips and tricks.
Utilising local SEO is a great way to reach local customers and get ahead of your competition in local SERPs.
With so many people searching for local products and business, plus the rise in “near me” queries, local search has become a powerful channel.
Check out some of the other digital marketing services we offer.
High quality SEO services for businesses of all niches and sizes.
Quality, white-hat link building services to improve online authority.
Thorough technical SEO audits to ensure strong organic performance.
