What is the role of social media in business and how does it effect engagement?


Social media is now the number one activity undertaken on the web, and with social media apps offering notifications, messaging and tagging, you potentially have a direct link to your next customer.


What is the role of social media in business?

  • Increasing brand awareness
  • Receiving vital feedback
  • Make valuable business relationships and connections
  • Sharing new products or news
  • Interacting with customers
  • Create campaigns or raise awareness of issues

With about 75% of all people using the internet active on at least one social network. Furthermore, 89% of internet users aged 18-29 are active on social networks. As the younger generations grow up, the percentage of social network users will only rise. As a result, there is really no reason at all not to be focusing on your businesses social media presence.


social media


What options are you given on social media?

Social sites are built around a user profile or page, its connections, and the status updates shared by that user.

So comparing the main 4 services, here is a quick breakdown of how each platform works:


You can syndicate your content onto all these platforms. The best way to go out this is to post the content on the relevant platform to the contents format. So for example, post your videos on YouTube first, then share them. Images on Pinterest first, etc.


So, what are the advantages of social media?

  • Broad reach. Social media enables you to reach millions of people all over the globe.
  • Your content can be shared globally at the click of a button.
  • It’s free. Social media is free to engage in, obviously many platforms offer paid advertising methods, or upgraded accounts, but all in all those costs are relatively cheap.
  • Targeting options. Social media allows you reach specific niche markets and easily build a following of targeted users around your brand.

Social media makes it not only is it easy for you to target your audience, but easy for you to learn about your audience. An invaluable aspect in any business. The knowledge gained from engaging in social media will help you tinker your campaigns and products for a greater return on investment.

social media


Like this Facebook example demonstrates, the information given here would allow you to streamline a Facebook advertisement geared towards males in the 25-34 age bracket, who are English speakers.

This is a very easy way to seek out potential customers. Get social!